1. Tourism is an industry and must be productive and a generator of development and employment. Therefore, Profitable, Employing and Sustainable Tourism (P.E.S.T.) is a state policy. Through the state entities responsible for tourism development, the government will promote transparent tourism initiatives that are profitable, employing, and sustainable.Tourism is an industry and must be productive and a generator of development and employment. Therefore, Profitable, Employing and Sustainable Tourism (P.E.S.T.) is a state policy. Through the state entities responsible for tourism development, the government will promote transparent tourism initiatives that are profitable, employing, and sustainable.

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It aims, among other objectives, to discard initiatives that are not productive, that are not aimed at generating employment, foreign currency inflows, and development. Understanding Argentina's resources, the causes of tourism, the different types of tourists, the strong post-crisis rebounds of this industry worldwide, and other trends shaping tourism, based on this premise, deficit-ridden, poorly strategic, inflationary, unnecessary, or non-priority initiatives would be prohibited (such as incentives for destinations that are not even emerging or the “Pre-Travel Plans” – since tourism recovered rapidly worldwide without the need to squander so many resources on middle- and upper-class individuals who would have travelled anyway) and the focus would be on strategically planned initiatives that generate development. Assistance-related initiatives must be evaluated by state entities responsible for social welfare, such as the Ministry of Social Action.

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2. Centralise and simplify procedures and authorisations, eliminating all bureaucratic obstacles, promoting investment and the development of quality tourism enterprises while controlling and prohibiting market access for unauthorised offerings.

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This includes the various provincial requirements, which often contradict national ones, as well as municipal requirements that complicate operations, particularly for the tourist transport system (especially small operators), the formation of travel agencies, the work of independent travel agents, etc. While procedures and daily operations are simplified, unfair/illegal competition is eliminated. desleal/ilegal. 

 

3. National concession plan that adds value to natural resources and generates income for their conservation. 

 

According to the World Economic Forum (WEF), tourism resources (TRs) consist of natural and cultural resources. Argentina is one of the countries with the most TRs in the world, but except for Buenos Aires City, the TRs in Argentina consist almost exclusively of natural resources. Natural resources per se generate very little income. Private investment must be encouraged to develop leisure and cultural activities that generate employment and foreign currency, based on the magnificent natural resources that Argentina possesses, and controlled under strict design and sustainability standards.

 

4. Internationally position the Argentina Country Brand associated with tourism based on sustainable, high value-added recreational activities, highlighting natural diversity, local development, and seeking to attract the high-income segment.

Unlike past attempts to position Argentina as a nature destination using poor methods and without strategy—where nature alone, without value-added activities, does not generate income or employment—this objective seeks to promote the development of activities aimed at positioning Argentina as a leisure destination with incredible natural assets. For example: Australia, New Zealand, United States, Mexico, Ecuador.

 

5. Grant tax benefits for projects that promote development through tourism.

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Aligned with point 4) and aimed at one or more of the following objectives: A) conservation and restoration of ecosystems; B) generation of economic resources for the management of natural protected areas (SDGs 14 and 15); C) high-quality tourism infrastructure developed according to sustainable principles (SDGs 12 and 13); D) projects operating under a circular economy model generating genuine local development in remote areas; E) projects that rescue and enhance agri-food diversity; F) accessible tourism, through adaptations facilitating tourism for people with reduced capacities; and G) acquisition of equipment to develop new high value-added entertainment, transportation, and excursion services—terrestrial, aquatic, and aerial—for international tourists. For instance, regular flight fleets, air taxis, and emergency services, in vehicles suitable for international tourism, to connect hard-to-reach tourist destinations using smaller aircraft with verifiable growing tourism demand.

 

6. Prioritise proposals, provinces, and regions that demonstrate, professionally, the greatest tourism potential to generate employment and income.

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End the policy of “Touristic Mixing.” The strategy of trying to promote the country with all proposals “pushed” into a fair, brochure, website, etc., is completely counterproductive for the country. Correct positioning of a country or region is achieved by communicating “a coherent and strategic selection” of proposals, attributes, and itineraries. Very few communication axes, but powerful ones.

 

7. Promote the design, development, and commercialisation of products that encourage a healthy lifestyle, recover ancestral knowledge, and increase biodiversity, benefiting both the visitor and the regional production system.

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In the most developed countries with higher purchasing power, products and services with these characteristics are booming, and for such highly industrialised countries with diverse market positioning, developing them is difficult and costly. Argentina has many advantages and a much simpler path with lower costs if it decides to position itself as a producer of such products and services with growing demand.

 

8. Promote the design, development, and implementation of technology applied to tourism, specifically and strategically focused on tourist entertainment.

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Increasingly, tourists seek entertainment, innovation, and connectivity to post enjoyable and novel activities to their peers. Argentina has excellent programmers, is relevant in technology development, and has an excellent distribution of incredible tourist resources to test such developments and implement an engaging range of activities and profitable, entertaining apps for tourists to consume and enjoy, turning them into what digital marketing calls “Evangelisers,” as posts from entertained tourists are the best promotional tool for a destination.

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9. Provide appropriate, agile, and up-to-date training and education at all levels. Promote and facilitate training for new jobs and enterprises. 

 

Tourism is one of the industries that provides the most training to its employees and generates employment across the broadest range of skills, allowing entry into the labour market for less privileged segments.

 

10. Establish maximum carrying capacity for peak seasons for tourist centres that require it due to risk factors.

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The aim is to prevent deterioration caused by mass tourism and to spill over into smaller regional destinations. However, it is understood that, generally, the capacity of major tourist destinations in Argentina is limited by the lack of activities (profitable, employing, and sustainable) that attract, concentrate, and entertain tourists. Iguazú Falls and most National Parks, such as Los Glaciares and Nahuel Huapi, are examples of the lack of concentrated, employing, and foreign currency-generating activities.

 

11. Open skies and land borders for tourism.

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Celebrate binational agreements with key tourism countries in the continent, unifying quality and safety standards. Ensure permanent and uninterrupted direct air connectivity between the four tourism regions of the country.

 

12. Integrate the skills required by the tourism industry into national and provincial education plans.

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​Adapt tourism course curricula to develop products that meet the demands of high-income tourists and international quality standards, including, among others, more and better content on business, marketing, international positioning, and sustainable destination development.

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13. National Safety, Rescue, Health, and Tourism Plan in Remote Areas to enable the development of high value-added adventure activities, generate greater low-cost connectivity, save time and fuel, and simultaneously benefit local inhabitants in multiple ways.

 

One obstacle for private operators in developing quality trekking, kayaking, or similar products is the lack of a coordinated rescue and emergency system. This, combined with legislation where the operator is criminally liable in the event of an incident (therefore, insurance is unavailable) and the absence of liability waivers (which exist in Chile, USA, or New Zealand), makes private operators unwilling to offer certain activities due to high risk. In cases requiring a rescue helicopter, light aircraft, or quad, there is none. If such resources existed for tourists, they would also benefit locals. Because of these factors, many remote activities function only for budget backpackers and not for higher-spending tourists who expect, in addition to good services, safety guarantees such as those provided by Global Rescue or RipCord.

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 Verifiable Objectives

 

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1. Real dollar value, equivalent to the parallel rate, for foreign tourists’ expenses.

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2. Approve laws in 2024 promoting sustained tourism investment to add value (mainly in high-cost entertainment activities) to natural tourism resources.

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3. Approve a law imposing significantly higher penalties on those committing crimes against foreigners engaged in tourism in Argentina (verifiable through hotel and excursion bookings).

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4. Provide all Argentine citizens access to the 5G network.

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5. Transparency and elimination of favours in tourism concessions, licenses, and permits.

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6. Form a Multidisciplinary Expert Group in High-Value Inbound Tourism (GEMTRAV) to consolidate the creation of an attractive tourism Country Brand for international families seeking and consuming high value-added tourist entertainment services and healthy products.

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7. GEMTRAV shall also propose a minimum viable tourism infrastructure plan (feasible given the country’s crisis situation), supervise its execution, and act as an advisory body for any other public tourism infrastructure projects executed in the country.

8. Generate one million new jobs related to the implementation of a strategic plan aimed at developing Profitable, Employing, and Sustainable Tourism.

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9. Achieve the highest foreign currency income from tourism in several decades, with double-digit growth in foreign tourists’ spending in Argentina.

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10. Double foreign currency income from inbound tourism (base year 2019), reaching USD 10 billion within four years following the approval of objectives 1) to 4).

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11. Achieve Carbon Neutral Argentina by 2050.

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